Aja Patrice (Director Kitty) is a Director/Photographer/Writer/Graphic Designer & Singer currently based in Los Angeles, California working in
independent commercial advertising, web docs, music videos, short films & features, and broadcast media. She is currently available for freelance work with production studios, agencies, and direct to client projects. Tocontact or for media inquiries please email Lulu B. firstname.lastname@example.org. Peace☮ Love♡ & Cupcakes! xox
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Check out the minute by minute presentation from APPLE HQ NOW! Via Fortune Magazine… so hype!!
FORTUNE — The day many Apple (AAPL) fans and would-be iPhone owners have waited for is here, as the company is expected to unveil the iPhone 5. As usual, the buzz has reached an all-time high. While support for faster 4G data speeds is almost a given, other questions remain. For instance, just how much larger will that screen be, and how much more power will be packing within that svelte new casing? Until 10 AM PST / 1 PM EST, when Apple execs take the stage in San Francisco, it’s anyone’s guess.
Tune back in to this live blog, which we’ll update throughout the event. (Just remember to refresh!)
9:58 AM: And we’re in! Seated towards the back. We’re told it’ll be a full house this morning.
9:58 AM: Spotted in the crowd: super angel investor Ron Conway.
10:00 AM: Tim Cook is taking the stage to loud, prolonged applause.
10:01 AM: Cook is plugging the company’s store in Barcelona. Photos of huge crowds. Now a video of the store launch is playing. Lots of customers enthusiastically high-fiving equally enthusiastic employees.
10:03 AM: Video concludes and Cook is back to onstage. Operating in 12 countries, with first store in Sweden opening this Friday. Welcomed 83 million visitors between April and June.
10:05 AM: Cook is giving an update on the MacBook line, talking about the MacBook Pro Retina. “Our notebooks now rank #1 in the U.S. with marketshare for the last three months.”
10:06 AM: “For the last 6 years straight, the Mac has grown faster than the PC.”
10:06 AM: Now Cook is giving us an update on the new iPad, quoting positive reviews. Cook says APple sold 17 million iPads last quarter, an all-time record. “We sold more iPads than any PC maker sold of their entire PC line.” 84 million iPads sold altogether. Not too shabby.
10:08 AM: A year ago, the iPad had a 62% market share. Despite increased tablet competition, Cook says the iPad now has a larger 68% share of the tablet market. “Now, I don’t know what these other tablets are doing!” Cook exclaims. “They must be at the bottom of someone else’s bottom drawer.”
10:09 AM: 94% of Fortune 500 companies are either using or testing the iPad.
10:10 AM: There are now 700,000 apps in the Apple App Store, 250,000 of which are iPad apps.
10:11 AM: The average user is using 10 apps.
11:11 AM: In June, Apple sold its 400th million iOS device. “But today, we’re taking it to the next level.”
10:12 AM: Exec Phil Schiller is taking the stage now to discuss the iPhone.
10:13 AM: iPhone 5, y’all.
10:13 AM: The unit is rising from the stage. “It’s the most beautiful device we’ve ever made.” (And yes, it looks a lot like the leaked photos from the last few weeks.)
10:14 AM: Made of glass and aluminum.
10:15 AM: 18% thinner than previous iPhone. 20% lighter.
10:15 AM: 4-inch display with the same width of previous phones but taller, along a fifth row of apps. All Apple iPhone apps like Pages, Numbers, iPhoto, GarageBand, et al will be updated to take advantage of the larger screen. Schiller is keen to point out that some third-party apps like Open Table and sites like CNN.com look better of this larger display.
10:19 AM: 44% more color saturation. “It’s the most accurate display in the industry.”
10:20 AM: The touch screen sensor is integrated now into the new display, making it 30% thinner than previous iPhone displays.
10:21 AM: LTE compatibility now, enabling data downloads of 100 megabits per second.
10:22 AM: U.S. carriers will include Sprint, AT&T, and Verizon.
10:23 AM: They’ve also built into higher-performing WiFi: 802.11 a/b/g/n for 150 megabits per second download speeds.
10:24 AM: Expect 2 times faster processing speed with 2 times faster graphics. Oh, and that new A6 processor? 22% smaller.
10:25 AM: Electronic Arts guy is showing off a new racing game that takes advantage of the horsepower. Cars look far more photo-realistic with reflections and superb road textures.
10:28 AM: All right. These graphics really are home video game console quality. Color me impressed.
10:29 AM: Schiller’s back onstage talking about the iPhone’s new camera. 8 megapixel sensor, backside illumination, f/24 aperture. The camera is 25% smaller.
10:30 AM: New dynamic low light mode for better photos in dim scenarios. Sapphire crystal lens cover to better protect the lens.
10:31 AM: A smart filter will determine which areas of the photo should have more noise reduction.
10:24: AM: 1080p HD video capability.
10:34 AM: Front camera update — A Facetime HD camera with 720p resolution.
10:32 AM: Schiller’s showing off unretouched photos. “The ocean looks bluer on the iPhone 5. Kids look happier. The world is a more beautiful place.” (Yes, he’s half-joking.)
10:32 AM: A new “panorama” photo feature which allows users to “sweep” a scene to create a seamless, elongated panoramic photo. It’ll even auto-align portions of the phone if your hand isn’t steady.
10:35: Three microphones instead of two for better sound. 20% smaller speakers but with better audio fidelity. The earpiece has noise-cancellation technology now.
10:37: Schiller’s talking about the history of that 9-year-old “classic” iPhone cord. “A lot’s changed and it’s time for the connector to evolve.” The new connector is called “Lightning.” All digital 8 signal design and 80% smaller. It’s more durable and you can plug it in either direction.
10:39: Worried about your old cords being obsolete? There’s an adapter for that, says Schiller. No pricing on that, though.
10:40: Scott Forstall taking the stage to demo iOS 6 on it. He’s starting with the brand new Maps application. He’s smoothly zooming in and out. 100 million restaurant listings. And finally: turn-by-turn directions.
Philly native Santigold is back (been twiddling my thumbs with anxiousness waiting for new music from her) she’s preparing to debut her sophomore album and from this first single sounds like its gonna be HAWT! Check out more via with Cocoa and Creme…
The excitement surrounding Santigold’s sophomore album is palpable. The Philly native released the video for her new single “Big Mouth” off of her upcoming LP and dropped some not-so-subtle shots at Lady Gaga, Katy Perry, and Lindsay Lohan. But when you read her interview in V magazine it’s clear to see why. Santigold is an artist, and she’s serious about her ish. She told the mag: Click here for the rest of the interview from V mag via C&C
Tasty Pudding PSA is 6 African American women from all walks of life portraying the sisterhood of passing on the “gift” of knowledge. To BE SMART and BE PREPARED.™ This PSA is to show that there should be no TABOO about women carrying their own protection. It is perfectly okay, we must protective ourselves and our partners.